Our Story
A Journey Began with a Camping Experience
Every great idea often stems from a profound experience of daily inconveniences
The Birth of Inspiration
During a camping trip with his family, the founder deeply realized that even seemingly complete outdoor equipment often causes hassle in details — when trying to quickly set up the dining area, some items just wouldn't cooperate; when accompanying children to explore the surroundings, small carried items would inadvertently cause trouble. It was then that a clear idea emerged: why can't we solve these little outdoor annoyances in a more clever and considerate way?
The Birth of TruePick
With this thought, we communicated with more outdoor enthusiasts and discovered that everyone, whether solo anglers or groups camping with friends, had been bothered by similar issues. Thus, TruePick Shop was born in 2018.
We ventured into various outdoor scenarios, carefully capturing those overlooked needs: how to make storage less cumbersome, how to make operations more convenient, how to make objects harmonize better with nature... We don't deliberately pursue "small and beautiful," but when every design precisely addresses problems, elegance and compactness naturally follow.
The name "TruePick" signifies "the true choice." We hope that every item from here will become a choice people never regret after careful consideration during their outdoor moments.